Around the web
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Website, blogs, iPhone apps

Good Lord! Even the Pope's doing it!

If you're behind the Pope in the technology world, then you'd better start praying your competitors are even further behind you!

The Pope2You site (with its own Pope2You hipster logo!) has facebook and iPhone apps, and even its own YouTube Channel. So if you're not using the web to reach out to your audiences, then heaven help your marketing efforts! These days you just can't be forgiven if you're not reaching out through the worldwide interweb. Amen.
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Word of mouth marketing

Friends not trusting friends?

The whole basis for social media is that people trust friends more than they trust advertisers.

An article in Ad Age last week, says that level of trust among friends has dropped from 45% to 25%. That said, you can still appeal to your audiences' suspicious/jaded side, like this Coke Super Bowl ad that scored so well among the college kid demographic... so don't give up yet!

Check out the wealth of free information on case studies, etc. at the WOMMA website.
At Sevell + Sevell
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Restaurant menu design

Tijuana Flats, based in Orlando FL.

With 70+ Tex-Mex restaurants, TJF asked us to re-design their new menu. With so many ordering options, the process was confusing to their customers. And because of that, it made for long lines at the register.  So we developed a new menu that would help their audience understand their options quickly and easily, thereby condensing the space/time continuum, allowing everyone to live happily ever after.

They also have an über-cool website you should check out, too.